Head of Brand Marketing
Purpose of the role
We have a fantastic opportunity for a Head of Brand Marketing to join our talented publishing department. You’ll be joining during an exciting period of growth at Frontier and will take the helm of one of our brand marketing teams to publish a range of new and existing titles globally.
Responsibilities
- Oversee, lead and grow a multidiscipline publishing team of talented marketing and communications leads and experts
- Define and shape the global brand marketing and positioning strategies for a portfolio of new and existing titles.
- Work with your team and in collaboration with other teams in the publishing group to shape and ensure successful delivery of best in class Go-To-Market plans
- Develop strong relationships with Game Directors, Executive Producers, internal and external department heads and other key stakeholders to successfully publish our games to a global audience
- Act as the key point of contact for all aspects of brand marketing within your portfolio of titles and be a leading expert within the studio on community/player sentiment
- Responsible for managing marketing budgets for titles in your care
- Regularly report campaigns, results and risks to executive and senior leadership
- Work with the Director of Brand Marketing and other Heads of Brand Marketing to help shape and drive goals, targets, and processes for the wider Brand Marketing team
- Lead, mentor, develop and empower a talented cross-discipline marketing team for your portfolio of titles
About you
- Experienced senior manager with a marketing, product, brand or communications background with proven track record of overseeing and delivering global marketing campaigns and launching AAA titles
- A strong leader with extensive people leadership experience
- Strong understanding of brand development and strategy
- Personable approach with strong stakeholder management skills
- Excellent communication and analytical skills to set, track and report team performance metrics
- Flexible and solution-oriented approach
- Experience managing budget spend and delivery
- Experience working on global / international projects / products.