Head of Brand Marketing
Frontier is an established, market leading independent developer and publisher of videogames for PC and consoles. Founded in 1994, we are based in the world-leading technology cluster and historic city of Cambridge, England. With a growing team of over 750 talented people, we are passionate about creating innovative genre-leading games and authentic worlds for our communities of players.
We have achieved serial successes across a wide variety of titles including Elite Dangerous, Planet Coaster, Jurassic World Evolution and Planet Zoo. We are continuing to grow our team to support our existing portfolio and an exciting and ambitious future roadmap, which includes the development of both own-IP titles and licensed-IP titles. Our IP-license partners include Universal (Jurassic World), Formula 1 and Games Workshop (Warhammer).We are also growing our team to continue the expansion of Frontier Foundry, our publishing label for games developed by carefully selected partner studios.
We have a modern spacious studio located on the Cambridge Science Park in the heart of the Cambridge tech hub. For those who wish to relocate to the Cambridge area and work either entirely in the studio or flexibly between the studio and home, we can provide generous financial and practical support to facilitate your move. We are also able to offer remote working for those who would prefer to work almost exclusively from home or who are unable to relocate. We can discuss your preferences with you during the recruitment process.
Purpose of the role
We have a fantastic opportunity for a Head of Brand Marketing to join our talented publishing department. You’ll be joining during an exciting period of growth at Frontier and will take the helm of one of our brand marketing teams to publish a range of new and existing titles globally.
Responsibilities
- Oversee, lead and grow a multidiscipline publishing team of talented marketing and communications leads and experts
- Define and shape the global brand marketing and positioning strategies for a portfolio of new and existing titles.
- Work with your team and in collaboration with other teams in the publishing group to shape and ensure successful delivery of best in class Go-To-Market plans
- Develop strong relationships with Game Directors, Executive Producers, internal and external department heads and other key stakeholders to successfully publish our games to a global audience
- Act as the key point of contact for all aspects of brand marketing within your portfolio of titles and be a leading expert within the studio on community/player sentiment
- Responsible for managing marketing budgets for titles in your care
- Regularly report campaigns, results and risks to executive and senior leadership
- Work with the Director of Brand Marketing and other Heads of Brand Marketing to help shape and drive goals, targets, and processes for the wider Brand Marketing team
- Lead, mentor, develop and empower a talented cross-discipline marketing team for your portfolio of titles
About you
- Experienced senior manager with a marketing, product, brand or communications background with proven track record of overseeing and delivering global marketing campaigns and launching AAA titles
- A strong leader with extensive people leadership experience
- Strong understanding of brand development and strategy
- Personable approach with strong stakeholder management skills
- Excellent communication and analytical skills to set, track and report team performance metrics
- Flexible and solution-oriented approach
- Experience managing budget spend and delivery
- Experience working on global / international projects / products.
What we can offer you
We offer the chance to work with talented and passionate people, developing and publishing sophisticated and enduring games in a creative and collaborative environment. We love what we do, and we work hard to provide outstanding experiences for our player communities. Frontier rewards this passion and determination by sharing in the company’s success and by supporting our teams to keep doing what they love.
Well-being is a big focus at Frontier and we are continually evolving how we can support our staff. We encourage a healthy work/life balance and host a range of well-being activities, initiatives and sessions to support both mental and physical health.
We offer a competitive salary and benefits package, which includes a success-based annual bonus, share option schemes, pension, life assurance, private family healthcare, flexitime working hours, enhanced maternity/paternity package, in-house subsidised catering, support with relocation, a Cycle to Work scheme and free bike servicing, and social events.
We welcome and encourage applications from qualified candidates regardless of sex, race, disability, age, sexual orientation, gender identity, marriage or civil partnership, pregnancy or maternity, religion or belief.
Top Tips
A passion for videogames is essential for a role in Publishing. Don’t be afraid to tell us what you love about games and to tell us about your experiences with Frontier’s games. We love to talk about games and hope you will too!
We’d love to see your creativity, so share links with us of the things you have done, such as community streams, or a piece of marketing you have created.
Quality copywriting is paramount in all of our roles, so show us examples of how good you are. A well-presented CV and cover-letter are essential!
Meet the team
Sally
Community Manager
Hi! I’m Sally and I’m a Community Manager here at Frontier.
As part of the Community Team I help to tap into the best interests of our player base, which in turn holds an element of support for our incredible development teams with the future planning of our fun and exciting titles. As a team we also take pride in building personable relationships with our players too, by means of live streams and social media engagement. A hub of hype and readiness!
Working at Frontier has been a tailored wealth of experience for me over my many, varied years in industry; entering firstly into Production, adopted then by Publishing as Product Manager, before honing skills from both disciplines into my current role.
My friends and colleagues really do recognise my strengths, no matter where they lie and have a lot of trust in my passion, how I apply myself, allowing me to support teams across the board in the development of our incredible titles. It’s only ever more and more rewarding.
Rachel
Product Manager
Hi! I'm Rachel, one of the Product Managers at Frontier Developments.
Each Product Manager takes care of a specific game or brand from a marketing perspective. The game I take care of is Planet Zoo!
Being a Product Manager encompasses many things, including defining a marketing strategy and plan, preparing the briefs for the main marketing assets (including the trailers and key-art), managing the marketing partnerships, and of course overseeing the rolling out of the campaign and making sure everything goes according to plan.
I have only been working at Frontier for eight months, but it has already been a fantastic experience! I had always wanted to work for a dev studio and I finally am in this position now. Working with the dev team allowed me to understand more about the "behind the scenes" of how a game is built, connect with more people and learn from their knowledge and experience. It also allows for more creativity and fun as we can discuss directly for some ideas for the game and also work together on all the creative and visual parts of a marketing campaign