Head of Digital Marketing

Frontier is an established, market leading independent developer and publisher of videogames for PC and consoles. Founded in 1994, we are based in the world-leading technology cluster and historic city of Cambridge, England. With a growing team of over 750 talented people, we are passionate about creating innovative genre-leading games and authentic worlds for our communities of players.  

We have achieved serial successes across a wide variety of titles including Elite DangerousPlanet CoasterJurassic World Evolution and Planet Zoo. We are continuing to grow our team to support our existing portfolio and an exciting and ambitious future roadmap, which includes the development of both own-IP titles and licensed-IP titles. Our IP-license partners include Universal (Jurassic World), Formula 1 and Games Workshop (Warhammer).We are also growing our team to continue the expansion of Frontier Foundry, our publishing label for games developed by carefully selected partner studios. 

We have a modern spacious studio located on the Cambridge Science Park in the heart of the Cambridge tech hub. For those who wish to relocate to the Cambridge area and work either entirely in the studio or flexibly between the studio and home, we can provide generous financial and practical support to facilitate your move. We are also able to offer remote working for those who would prefer to work almost exclusively from home or who are unable to relocate. We can discuss your preferences with you during the recruitment process.   

Purpose of the role

We have a fantastic opportunity for a Head of Digital Marketing to join our talented, friendly and growing team. Reporting to the Director of Publishing Services and heading up a team of digital marketing specialists. This role will take the lead in driving Frontier’s overall digital media strategy and execution. You’ll be joining during an exciting period of growth at Frontier and as part of our Publishing team your work will ensure the continued success of our current games and the future success of new titles.

If you’re an experienced Digital Marketing professional, either from an in-house or agency background, with leadership experience and you’re looking for a new and exciting challenge or to take the next step in your career, then we’d love to hear from you!

Key responsibilities

  • Lead Frontier’s Digital Marketing strategy and the team of specialists implementing that strategy.
  • Effectively coach, support, mentor and develop the team through regular updates and performance reviews.
  • Develop digital campaigns across all paid media channels in close collaboration with internal brand teams and oversee their execution with a focus on maximising performance and sharing post campaign learnings across the wider business.
  • Support and deliver against agreed product go to market plans (set by the brand management teams).
  • Manage pre-agreed budgets throughout a product’s lifecycle, supporting a GAAS model (where applicable) in collaboration with commercial and brand teams.
  • Manage and develop agency relationships at a strategic level to ensure campaigns are launched on time and on budget and ROI is maximised.
  • Own reporting & target optimisation across all digital marketing campaigns.
  • Develop and maintain regular overview reports.
  • Identify trends and insights to ensure your team are effectively optimising digital media spend and performance. Share those insights with the wider marketing teams

About you

  • Previous experience in a similar role within the entertainment industry is highly desired e.g. video games, film or music.
  • Extensive experience across forming and executing multi-channel digital marketing strategies.
  • Strong experience in using analytic tools and lead conversion solutions to track and evaluate performance of individual initiatives and overall success of a digital marketing strategy
  • Excellent leaderships skills, with experience in building and developing teams to succeed
  • Numerate, highly data driven and analytical
  • Commercially minded with strong supplier management and influencing skills
  • Collaborative and able to work with multiple stakeholders across different teams in a large organisation.
  • Well organised with the ability to oversee and drive the delivery multiple campaigns

What we can offer you

We offer the chance to work with talented and passionate people, developing and publishing sophisticated and enduring games in a creative and collaborative environment. We love what we do, and we work hard to provide outstanding experiences for our player communities. Frontier rewards this passion and determination by sharing in the company’s success and by supporting our teams to keep doing what they love.

Well-being is a big focus at Frontier and we are continually evolving how we can support our staff. We encourage a healthy work/life balance and host a range of well-being activities, initiatives and sessions to support both mental and physical health.

We offer a competitive salary and benefits package, which includes a success-based annual bonus, share option schemes, pension, life assurance, private family healthcare, flexitime working hours, enhanced maternity/paternity package, in-house subsidised catering, support with relocation, a Cycle to Work scheme and free bike servicing, and social events.

We welcome and encourage applications from qualified candidates regardless of sex, race, disability, age, sexual orientation, gender identity, marriage or civil partnership, pregnancy or maternity, religion or belief.


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Top Tips

  • Tell us why you’re interested in working for Frontier! We love to hear people who are passionate about our games, our communities and our business. Don’t be afraid to tell us what games of ours you have played and what you liked about them!

  • It’s great to hear about your experience in the gaming sector and how you feel you can add value to our team. Are there examples you could provide that you feel could benefit Frontier?

Meet the team

George

Paid Social Media Manager

Good to meet you - I’m George, a Paid Social Media Manager within the Digital Team at Frontier.

I plan and execute various digital campaigns across our titles with the goal of getting them in front of the right audiences to generate awareness and sales.

I work very closely with multiple teams across both Publishing and Commercial, especially in coordinating our paid social campaigns which are my bread and butter! I’ve worked on a variety of digital campaigns during my time at Frontier, and use the results of each to guide improvement and identify successful concoctions that help to generate key learnings for future campaigns.

I love bouncing ideas around and thinking outside of the box, and when I’m not planning, setting up campaigns or analysing results, I’m diving into our games pre/post launch to identify opportunities and understand the mindset of our players and potential customers.

Richard

Head of Digital Marketing

Hi everyone, I’m Richard, Head of Digital Marketing at Frontier.

My responsibilities include overseeing the Digital Marketing strategy and implementation of this across all of our titles, with the objective of increasing sales and revenue for the business. I also oversee reporting and analysis of digital campaign performance and increasing the overall profitability of our games through digital marketing.

Digital marketing is an incredibly diverse area to work in and I love that no two days are the same.